1: a naturally occurring magnet
2: something that strongly attracts
from the Old English “lād,” which means “way, journey, course.”

Which step are you going to take today?

Everything is Marketing, which is why it’s easy to get lost in task switching, or worse, decision paralysis.

At Lodestone, our goal is to help your startup accomplish two things:

  1. Plan a path forward, and
  2. Attract the right business.

An effective startup marketing strategy allows your skeleton team to reassess during morning standup what needs to be done today to move in the right direction.

Where are you headed?

A north star, an objective, a mission. Call it what you will, but having a goal to check against on a daily basis is critical